Much of the space is painted in shades of grey and white. The casino manager said the expansion helped make the casino brighter, more spacious and helped it feel more like a Vegas-style casino in the inside.Ī 30-foot-tall glass enclosed main entrance allows for a lot of outdoor light to flow into the space. San Manuel Casino, Morongo Casino, Resort & Spa and Cahuilla Casino are currently undergoing various expansions of their own. Pechanga Resort Casino put the final touches on a $300 million expansion in 2018 and Soboba Casino opened a full new resort with a hotel one mile from its old property in February. Valley View is one of several Southern California casinos expanding and renovating. “There’s really a shift in perception now of California casinos that they are really not much different than Las Vegas,” he said, adding that casinos are shifting their efforts toward trying to get traffic that would otherwise cross into Nevada. But now that competitive territory stretches to 300 miles, noting that Valley View is a “full-fledged, fully operational casino that can compete with Las Vegas.” Howard said that in its early days the casino considered other properties within a 50-mile radius as competitors. That doesn’t mean Valley View isn’t trying to broaden its customer base and competitive range. “We didn’t add a second hotel tower because most of our traffic is within 40 miles of the casino,” he said. “I know obviously $50 million is an enormous amount of money, but really in the scale of expanding casinos, many casinos even locally have $200 million, $300 million (expansions), but we didn’t think we needed any more than really what guests asked for,” Bruce Howard, general manager for Valley View, said in an interview at the property. The additional casino space occupies what was the casino’s valet parking area, which has since been relocated. The expansion added 43,000 square feet to 100,000 square feet of existing casino and restaurant space, including two additional restaurants, a players club, a promotions area for gifts and slot tournaments, six additional restrooms and two new guest entrances. As Southern California casinos double down on major expansions, Valley View Casino & Hotel planned its recently revealed renovations around its current clientele.Īfter nearly a year and a half’s worth of construction, which wrapped on June 28, the Valley Center complex revealed its $50 million expansion and sleek new look on July 3.

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